A Google Business Profile can help eligible travel businesses appear in local search and maps. It must represent the real business and follow Google’s current eligibility and content guidelines.
Complete the essentials
Use the real-world business name, correct primary category, phone, website and hours. Configure the address or service area appropriately for how you serve customers. Do not add keywords to the name unless they are genuinely part of it.
Help travellers evaluate you
Add current images of the team, experience and location. Write a concise description of who you serve and what you offer. Keep holiday hours and temporary changes accurate.
Build a healthy review process
Ask real customers for honest feedback using the official review link. Respond promptly and professionally. Never offer rewards for positive ratings or create reviews yourself.
Keep the profile active and consistent
Update services, links and contact details when they change. Make sure important information matches your website and other trusted listings.
Track calls, website visits and enquiries, but remember that profile metrics are only part of the journey. The destination page should continue the same promise and make the next action easy.