Viator

How to Get Your Tour Listed on Viator

A beginner-friendly checklist for preparing and publishing a tour through the Viator supplier platform.

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A local tour guide leading travelers through a historic destination

Before creating a Viator product, make sure the tour is fully operational. Marketplace content cannot compensate for unclear pricing, unreliable capacity or missing guest instructions.

Prepare your supplier details

Collect the legal business, payment, tax and contact information requested in the current supplier process. Read the applicable commercial terms, payment schedule, cancellation rules and product standards.

Structure the experience

Write a clear title, summary, itinerary and inclusions. Specify duration, departure times, meeting or pickup process, accessibility, age limits, languages and what guests must bring. Use photos of the experience travellers will actually receive.

Configure price and availability

Decide whether the rate is per person, per group or tiered. Model platform costs before setting the public price. Add genuine capacity, cut-off times and unavailable dates so confirmed bookings can be honoured.

Review before submission

Check that every section tells the same story. Contradictory duration or pickup information creates uncertainty and support work. Follow the supplier portal’s latest submission and quality-review instructions.

After launch, respond to messages, monitor booking quality and update the listing whenever the operation changes. Use the platform as one part of a balanced distribution strategy that also develops referrals and direct demand.

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